Outreach and marketing

These strategies are used by One-Stops to increase the visibility and usage of services by the general public, including customers with disabilities and the business community.

Strategic Planning and Marketing Process: Napa County, CA

The North Bay Employment Connection has developed a regional marketing plan to target individuals with disabilities, employers and community organizations in their region.

Business Solutions Team: Frederick, MD

The business services of the Frederick County Maryland Business & Employment Center presents a united marketing approach to employers.

Engaging the Media: Chicago, IL

Through its Customized Employment Project, the Chicago Workforce Board has created a public relations campaign related to hiring individuals with mental illness in conjunction with the Chicago Tribune newspaper.

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This document was developed by the National Center on Workforce and Disability (NCWD), based at Institute for Community Inclusion at the University of Massachusetts Boston. Some of the material used was funded through the U.S. Department of Labor's Office of Disability Employment Policy (grant number E-9-4-1-0071). The opinions expressed herein do not necessarily reflect the position or policy of the U.S. Department of Labor, nor does mention of tradenames, commercial products, or organizations imply endorsement by the U.S. Department of Labor.

Copyright 1992-2008, Institute for Community Inclusion